MAELEI mascara with brush and product swipes on a soft yellow background, featuring the text ‘Ingredients that love your lashes back.

Ingredients with a Purpose

Close-up texture of creamy hydrolyzed keratin, an ingredient that strengthens and repairs lash bonds.

Hydrolyzed keratin
Strengthens and repair lash bonds

Drop of golden Vitamin E oil, known for protecting lashes from breakage and damage.

Vitamin E
Protects lashes from breakage

Close-up of clear panthenol gel, an ingredient that softens and conditions lashes for flexibility.

Panthenol (Pro-Vitamin B5)
Softens and conditions lashes

THE EYE KIT THAT DOES IT ALL

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 THE EYE KIT THAT DOES IT ALL

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Hydrolyzed keratin
Strengthens and repair lash bonds

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Vitamin E
Protects lashes from breakage

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Panthenol (Pro-Vitamin B5)
Softens and conditions lashes

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SHOP NOW

Just two coats give you clean, clump-free definition with a buildable formula that strengthens lashes over time.

Watch as your lashes are instantly lifted and defined, enhancing the natural beauty of your eyes.

Flat lay of the MAELEI Eye Kit including a padded eyelash curler, angled liner brush, gel eyeliner pot, and luxury mascara on a soft yellow background.SHOP THE EYE KIT

Just two coats give you clean, clump-free definition with a buildable formula that strengthens lashes over time.

Watch as your lashes are instantly lifted and defined, enhancing the natural beauty of your eyes.

Three black-and-white certification icons showing MAELEI’s commitment to being paraben-free, vegan, and cruelty-free with a leaf and bunny design.
Side-by-side before and after photos showing natural lashes compared to lashes enhanced with MAELEI mascara, featuring added length, lift, and definition.
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A digital blog offering thoughtful takes on beauty, ingredients, and keeping it gentle.

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A digital blog offering thoughtful takes on beauty, ingredients, and keeping it gentle.

  • Close-up of natural lashes with soft, defined curl, showcasing a long lasting mascara look.

    What Makes a Mascara Long Lasting?

    When it comes to mascara, longevity is everything. There’s nothing worse than perfect lashes that smudge, flake, or disappear by lunchtime. But here’s the thing, long-lasting doesn’t have to mean...

    What Makes a Mascara Long Lasting?

    When it comes to mascara, longevity is everything. There’s nothing worse than perfect lashes that smudge, flake, or disappear by lunchtime. But here’s the thing, long-lasting doesn’t have to mean...

  • Two women applying mascara in front of a mirror, showcasing a natural beauty routine with lash-care focus.

    The Benefits of Keratin for Healthier Lashes

    If you're searching for a gentler way to support your lashes, keratin may be the ingredient you've been overlooking. Known as the building block of hair, skin, and nails, keratin...

    The Benefits of Keratin for Healthier Lashes

    If you're searching for a gentler way to support your lashes, keratin may be the ingredient you've been overlooking. Known as the building block of hair, skin, and nails, keratin...

  • Woman with glowing, natural skin and minimal makeup, embodying a clean girl beauty look with soft, fresh radiance.

    How to Build a Clean Girl Makeup Routine

    The clean girl makeup look is transforming how we think about beauty. Minimal, fresh, and rooted in skincare, this aesthetic is all about letting your skin breathe while enhancing your...

    How to Build a Clean Girl Makeup Routine

    The clean girl makeup look is transforming how we think about beauty. Minimal, fresh, and rooted in skincare, this aesthetic is all about letting your skin breathe while enhancing your...

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