If you're searching for a gentler way to support your lashes, keratin may be the ingredient you've been overlooking. Known as the building block of hair, skin, and nails, keratin is gaining attention in the beauty space for its ability to strengthen and protect lashes from the inside out.
What Is Keratin?
Keratin is a fibrous structural protein that makes up the majority of your hair and lashes. It provides strength, elasticity, and resilience to each lash strand. When incorporated into lash-care formulas, keratin helps restore and reinforce the natural structure of lashes, keeping them healthier over time.
How Keratin Supports Lash Health
Keratin is a proven way to help lashes stay strong and conditioned. Here’s how:
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It helps lashes feel softer, silkier, and less dry.
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Keratin fortifies each lash, reducing breakage and brittleness.
- It can make lashes more resistant to daily wear, makeup removal, and environmental stress.
Where to Find Keratin in Your Routine
You don’t need to overhaul your entire beauty routine to reap the benefits. The easiest way to start is by using a keratin-infused mascara that strengthens and conditions lashes as you wear it.
You can also find keratin in:
- Lash treatments or serums
- Multi-benefit eye makeup formulas
- Professional keratin-infused lash conditioners
Why Keratin Belongs in Your Lash Routine
Lashes deserve as much care as the rest of your skin and hair, especially if you apply and remove mascara daily. Keratin bridges the gap between beauty and care by offering strengthening, conditioning benefits that align with a skincare-first approach.
At MAELEI, we believe makeup should work with your routine, not against it. That’s why we prioritize ingredients like keratin, panthenol, and vitamin E, each selected for their gentle effectiveness and lash-loving benefits.